ABOUT US

Who We Are.

Above:  Three generations, including my mom, Judith. Continuing a legacy of hardworking, entrepreneurial women.    Below: My grandmother, Etta Grove. Our brand is her namesake.

Etta Grove Footwear is a start-up, private label brand offering fashionable, feel-good footwear in women’s sizes 7 to 14.  As a woman whose shoe size has been 10 or higher most of my life, I know there is a gap in the women’s footwear market for extended sizes. Etta Grove arose to address this gap, and is named to honor my grandmother, Etta, who was an entrepreneur, nurse, mother of seven, wife . . . and wore a size 11 shoe. 


I never knew her to complain about her lack of footwear choices, but it existed then and continues to exist for those of us who wear “traditionally feminine” footwear in extended sizes.

Launching Etta Grove, with my two daughters, Kayla and Haley, will bring greater footwear options to those of us who have a playful-yet-chic style aesthetic and who seek feel-good, well-made footwear. Quite honestly, we are our own customers.


We are a footwear brand that offers great shoes in whole and half sizes 7 to 14 and is customer service-oriented. My biggest hope is that Kayla, Haley, and I make my grandmother proud with this brand. 


Warmest regards from wonderful Washington, DC.

About Founders

Etta Grove Footwear is a start-up, private label brand offering fashionable, feel-good footwear in women’s sizes 7 to 14.

Kayla A. Howard

Co-Founder/Creative

Alexis D. Howard

Owner & Creative Director

Haley P. Howard

Co-Founder/Creative

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